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If you are frustrated with the way the Media negatively depicts the salmon farming industry in BC, here are some effective ways you can promote our environmentally sustainable industry to the public and government.

1) Write a Letter to the Editor of your local and national newspaper or your favourite publication (magazine/trade journal/newsletter etc.)

Key tips for writing a ‘Letter to the Editor’

• Focus on one issue or topic and keep your letter brief
  (maximum 200 words).
• Send your letter in quickly to improve its chances to be printed
  (within 1-2 days).
• Be diplomatic and polite.
• Ensure all of your information is factual! Ask your supervisor to check it for you.
• If applicable, cite scientific sources.
• Include full contact info.
  (Publications will notify you if they are going to print your letter).

Politicians read these letters in order to gain insight into public opinion. Generally, politicians consider the ideas expressed to them in a letter to be representative of up to 1000 voters! Writing letters is a very powerful way for you to share with your community and the government the facts about fish farming and aquaculture. The 'Letters to the Editor' is often the most read section in any publication.

Key Messages:

• BC salmon farmers are committed to ensuring that our industry is environmentally sustainable.
• Farm and Wild salmon is a healthy and nutritious source of protein for everyone.
• Salmon farming in BC has evolved and greatly improved.
• With qualified, experienced British Columbians working at BC's salmon farms today, salmon farming is being done in a way that both creates jobs and takes care of the environment too.

2) Voice your support for salmon farming on your local radio stations when salmon farming is being discussed.

CBC Radio

Rick Cluff (6-9 am) 604-662-6690
earlyed@vancouver.cbc.ca

Kathryn Gretsinger (4-6 pm) 604-662-6979
aftshow@vancouver.cbc.ca

CKNW 980 All Open-Line Toll Free: 1-877-399-9898

Rafe Mair (8:30-11 am)
mair@cknw.com

Bill Good (11 am – 2pm)
good@cknw.com

Jon McComb & Philip Till (The World Today 206pm)
twt@cknw.com

Peter Warren ‘Weekend Radio’ (10am – 2pm)
pwarren@cknw.com

3) Request that a Salmon Farming speaker attends your local club or association’s next meeting.

4) Volunteer yourself or request someone from the salmon farming industry to speak to your children’s class about fish farming in BC.

Contact the BCSFA Office:
250-286-1636
Toll Free at 1-800-661-7256
info@salmonfarmers.org.

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